Launch will represent its first expansion outside the United States
Real estate brokerage firm Redfin announced plans to launch a national Canadian real estate search site and brokerage service in Toronto and Vancouver by March.
In its first expansion outside the United States, Redfin plans to launch mobile apps and a Canadian version of its industry-leading website, allowing consumers to search for homes for sale across most of Canada.
"Our goal is to make buying and selling Canadian homes more affordable, with Redfin agents who always put customers first," said Glenn Kelman, CEO at Redfin. "We believe Canadians will love our local full-service agents, low fees and on-demand home showings.
“Our website and mobile apps will show all the homes for sale via the local Multiple Listing Services used by brokerages. And Redfin will show sale prices for Toronto and Vancouver homes that for years had been unavailable to consumers."
Blair Anderson, a Toronto native with more than a decade of experience in real estate, will lead Redfin's operations in the greater Toronto area.
"I was attracted to Redfin's mission to redefine real estate in the consumer's favor and have experienced firsthand that it isn't just a nice sound bite, it's truly a mindset that is woven into the fabric of who we are as a company," said Anderson.
"I'm proud to introduce Redfin to Canada. Canadian consumers are discerning and tech-savvy and I believe they will be blown away by Redfin's unmatched combination of agent service, technology and value. Not only will we provide full real estate services for a lower fee, the Redfin model rewards customer service, so our agents are accountable to deliver the best outcome for their clients."
