Word of mouth referrals can only take your business so far.
Lewis Lenssen (pictured), managing director at Mortgage Broker Tools
How do you make your firm stand out from your competitors and attract new clients?
Word of mouth referrals can only take your business so far and, if you really want to grow your pool of customers, you need marketing that clearly communicates the benefits of working with your firm over your rivals.
However, it can sometimes be difficult to articulate the benefits of the service you are able to offer in just a few words. So, what are your options?
One way of quickly demonstrating the value you can add to potential new clients is by showing that you have access to the latest research tools to scour the market and find the most suitable product for your clients’ circumstances.
There are a growing number of tools that recognise the limitations of traditional sourcing systems when it comes to researching key factors, like criteria and affordability, in greater depth. These tools often come with a low-cost subscription model, or even pay-as-you-go pricing, and so you can access them with very little expenditure.
By equipping yourself with these cutting-edge tools to help you deliver better customer outcomes, you also gave a tangible and demonstrable differentiator that you can use in your marketing to attract new clients.
Affordability, for example, is one of the issues that customers find most difficult to understand and it is an increasingly key consideration when it comes to choosing the right lender. By using a tool, like MBT Affordability, that provides instant access to affordability calculations from more than 30 lenders, you can demonstrate that you have a comprehensive approach to affordability research driving your advice. And this could be the difference between a potential client choosing your business over a rival firm, particularly for homebuyers who want to give themselves the opportunity to buy the best home possible for their budget.
So, when it comes to marketing your firm, think about how you can maximise your impact by using and promoting the new tools that are available to you.
