Since launching BFS Protect in March 2011 the company has received more than 3,350 applications from intermediaries while maintaining the firm’s paid claims ratio of 98% across all IP products.
The link with the Sesame group means the BF product will now be available to a much wider number of advisers.
Mark Myers, CEO for British Friendly, said: “We are very pleased to be added to Sesame's list of approved protection providers and to know that our products will be available to a wider range of advisers as a result. The relationship with Sesame represents an exciting opportunity for British Friendly because it is more important than ever that advisers are able to recommend own occupation cover for their clients as much as possible, which is sometimes only available through IFAs who recommend friendly societies."
Sesame Bankhall Group senior research manager Rory Gravatt added: "Sesame Bankhall Group remains committed to promoting professional financial advice and offering choice for advisers and their clients. As such we welcome the addition of British Friendly Society to our approved list of protection providers to ensure advisers have access to the most appropriate types of cover for all situations.”
