The guide explains a range of different marketing and promotional tools available to IFAs and how to use them to their advantage.
The essential guide to marketing your IFA business includes;
* A general introduction to marketing
* Working with the national and local media
* Making the most of their membership, including joining IFAP’s Media Services and IFAP’s regional press clubs.
* Marketing your business online
* Creating a corporate brochure and hosting seminars
David Elms, Chief Executive of IFA Promotion, commented "It’s important that IFAs know about the range of marketing techniques that can help them promote their companies. This free guide aims to help member IFAs squeeze a strong profile out of the most limited marketing resource and budget.
Member IFAs can download additional copies of the guide by visiting www.unbiased.co.uk and clicking on ‘IFA Member’
