McCormick joins the networks as marketing operations manager and will be tasked with expanding its customer facing communications and financial promotional materials for the brokers.
Toni Smith, sales operations director for First Complete and Pink, said: “Carly has an outstanding track record of experience in both social media and events, while her copywriting is superb.
“Our brokers have been calling out for measured, compliant social media updates that they can send to their clients for some time so Carly’s appointment will make a real difference to their interaction with their clients.
“This should improve customer engagement and help brokers both retain existing clients and acquire new ones.”
McCormick added: “First Complete and Pink is a well-respected and rapidly expanding network and the opportunity to work with them was too good to miss.
“Social media is definitely the communication medium of the future so it is essential that we do everything that we can to help brokers adopt this and engage the next generation of borrowers as well as providing a new method of communication with existing ones.”
