He joins from LifeQuote, the specialist protection portal, where he was head of intermediary distribution since 2011.
Roberts will join the business and complete a handover from Ian Jefferies on 1 September.
Old Mutual Wealth head of specialist support Tony Harris said: “The business has completed a number of important improvements to the protection proposition recently, including enhancements to critical illness cover, which now encompasses all types of heart attack and extended coverage for strokes.
“Old Mutual Wealth has ambitious plans to develop its protection proposition through better use of technology and the introduction of greater product innovation. Paul’s breadth of experience ensures we have the right leadership in place to deliver on that strategy.”
Robert added: “I am delighted to be joining Old Mutual Wealth at a time when there is such a huge opportunity to build on the existing protection proposition by supplementing the offering with enhanced technology and product innovation.”