She will help revitalize member services and engagement strategies
The Mortgage Bankers Association (MBA) has appointed Alicia Goncalves (pictured) as director of associate membership, a role in which she will spearhead initiatives to enhance the engagement of associate members within the association.
Goncalves brings extensive experience from her nearly two decades in the mortgage industry to her new position.
“Alicia is a passionate industry advocate who brings nearly two decades of expertise and success in the mortgage business,” Laura Hopkins, MBA’s vice president of membership, said in a press release. “Alicia brings an energetic and refreshing angle to our member services team that will help engage our associate members and ensure they get the most out of their MBA membership.”
Goncalves’ career in the mortgage sector includes roles at Norcom Mortgage, where she was most recently the associate vice president and assistant operations manager. Before joining the MBA, she was a senior customer success manager at fintech firm nCinco, Inc. Her early career included various mortgage and consumer lending positions at Newtown Savings Bank.
In addition to her professional accomplishments, Goncalves is deeply involved in industry leadership roles. She is currently the chair of the Young Mortgage Professionals (YMP), president of the YMP Advisory Board, and a board of directors member at the Connecticut Mortgage Bankers Association (CMBA).
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She earned her Certified Mortgage Banker (CMB) designation in 2023, served on the mPact steering committee, was a State Captain for the Mortgage Action Alliance (MAA), and is a 2022 graduate of MBA’s Future Leaders program.
Goncalves also co-founded the CMBA’s Women in Mortgage Banking Seminar in 2021, aimed at supporting women in the mortgage industry in achieving their professional objectives and overcoming career challenges.
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