She will take on new role of chief business development and brand officer
Planet Home Lending has announced the promotion of Samantha Manfer (pictured) to chief business development and brand officer.
In her new role, Manfer will lead the company’s business development, brand, and marketing teams. Manfer, a mortgage veteran, has been with Planet Home Lending since 2013 and previously served as executive vice president of business development.
Before Planet, Manfer was director of business development at Prospect Mortgage. Her 19-year career also includes time spent at Ameripath Mortgage, National Home Auction, and National City Bank.
“Samantha has the industry knowledge, cross-channel insight, and Planet brand knowledge to take our marketing and branding to the next level,” said Planet Home Lending president Sandra Jarish. “Her more than two decades of industry experience includes business development for retail, correspondent, servicing, sub-servicing, asset management, warehouse lending and fintech companies.”
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“Planet Home Lending has significant expansion plans for 2021 and beyond. Leveraging our brand is an essential part of those endeavors,” Manfer said. “We have made a significant investment in our brand management team to lay the groundwork for those improvements and to ensure our brand is correctly positioned to best serve our six channels.”
