imbrex runs on the Ethereum blockchain environment
A new real estate marketplace claims a first for operating a decentralized real estate marketplace syndicating worldwide via the Ethereum blockchain.
The possibilities for the secure ledger technology are widely acknowledged and real estate along with the mortgage industry are among the sectors expected to benefit from its use.
imbrex (styled with a lower-case i) has launched this week with the principle that brokerage firms and portfolio owners should maintain control of their valuable proprietary data and resulting leads without the friction of a third party intermediary.
It operates like a global MLS with buyers able to search up-to-the-minute listings and connect directly with the listing agent and hyper-local expert. There is no cost to buyers.
The marketplace’s founder is real estate veteran and tech entrepreneur Stephen King who believes it is a monumental shift in the real estate ecosystem.
"Utilizing blockchain technology, we have created open communication channels between the world's real estate networks in a secure environment that is entirely owned and controlled by its valued participants," he says.
Toll Brothers listings included
The marketplace has launched with more than 2,000 listings from Toll Brothers.
"We are excited to be an early adopter and look forward to long-term benefits from such a global, open source system," said Kira Sterling, Toll Brothers' Chief Marketing Officer.
