Equity Prime Mortgage names VP of sales for newest expansion

Equity Prime Mortgage has announced its latest expansion in the West Coast with the appointment of Ed Jeffry as the division’s regional vice president of sales.

The announcement came as part of the company’s expansion project in several states including Nevada, Texas, and Georgia. With more than 20 years of mortgage lending experience, Jeffry will be responsible for establishing EPM’s sales targets in the Northern California market. He will also develop strategic sales plans for the firm.

Jeffry most recently served at Guild Mortgage as senior mortgage consultant. He was also the regional manager of Pacific Residential Mortgage in California, where he oversaw day-to-day operations and coached mortgage bankers.

"It is my greatest pleasure to influence other mortgage officers with strategies, ideas, resources and emotion and then watch them shine,” said Jeffry. “If you utilize a strategy, idea, resource and/or engaged your emotion because of my influence and it leads you to a higher level of achievement, my life's purpose has been fulfilled."

"We are excited by the potential that exists under his leadership," said EPM President Eddy Perez said. "We are looking forward to growing the Northern California market one loan at a time."