Former loanDepot executive joins Guaranteed Rate

Guaranteed Rate has welcomed mortgage industry executive Kristen Brabants to its retail marketing team as senior vice president of marketing.

In her new role, she will oversee Guaranteed Rate’s retail marketing platform. Particularly, Brabants will support the company’s efforts in developing digital marketing tools and improving its overall customer experience.

Brabants has almost a decade’s worth of experience in leading retail marketing initiatives. She most recently served as vice president of retail marketing at loanDepot. Before loanDepot, Brabant has spent over six years at Washington-based Mortgage Master, where she held various roles in the marketing department.

"I look forward to working with Kristen to take our platform to the next level," said Guaranteed Rate Chief Marketing Officer Stephen Moffat. "Her energy, passion and industry expertise will be instrumental in helping to architect our strategy. She will be a driving force as we continue to offer optimal tools for loan officers and provide the best experience for our customers and business partners."

"I've seen Guaranteed Rate's platform evolve over the last decade and I am thrilled to join the company as it continues to lead the industry in marketing, technology and innovation," said Brabants. "I've always had a passion for building and leading teams as well as creating marketing technology solutions. This is the perfect time to join a company that is truly committed to providing the most innovative lending experience."