The exec has a proven track record in market innovation and brand positioning
Mortgage lender NewRez has announced the appointment of Brad Jones as chief marketing officer.
In his new role, Jones will spearhead the strategic planning, development, and execution of marketing and advertising efforts across all NewRez lending channels, as well as the company's servicing, and ancillary businesses.
"Brad is an outstanding addition to the NewRez team, bringing a comprehensive data-driven and digital marketing approach," said Jeff Gravelle, chief production officer of NewRez. "Beginning his career as a loan officer, Brad has a deep and foundational focus on customer experience. He is intimately familiar with the keys to driving customer engagement and the functional and technical needs of our business. Brad's experience in high-growth organizations, market innovation, and brand positioning make him a perfect fit for this moment in NewRez history."
Jones came to NewRez from Guaranteed Rate, where he most recently served as vice president of marketing strategy. Before that, he was vice president and director of sales at OneTrust Home Loans.
"NewRez has made significant progress over the past few years expanding its organization and reputation as a top-ranked national lender and servicer," Jones said. "I am proud to be joining a company with such a great story to tell. I look forward to working with the incredible NewRez team to deepen our customer and client relationships, and find new and exciting ways to increase demand and retention."
