The integration also offers marketing opportunities for lenders
Optimal Blue has rolled out its integration with digital mortgage platform RatePlug to connect real estate agents, lenders, and homebuyers.
The integration enables RatePlug’s mortgage marketing platform to offer property specific affordability calculations with over 70 Multiple Listing Services (MLS) partnerships. The integration aims to make mortgage and the home-buying process more transparent to active agents, their lender partners, and homebuyers.
“We are excited to afford our audience of 800,000-plus real estate agents the ability to share real-time mortgage payment options directly to homebuyers that are actively searching for a home,” said RatePlug President Brad Springer. “Any lender focused on purchase originations will recognize that this is an incredible opportunity to not only build deeper agent relationships, but to encourage more digital pre-approvals and write more loan applications.”
In addition, Optimal Blue said lenders could take advantage of additional marketing opportunities, such as “total monthly cost to own” flyers and search results for special financing programs.
“Our partnership with RatePlug is unique in that it ties an MLS property listing to a borrower’s personalized profile,” said Chazz Huston, manager of strategic alliances at Optimal Blue. “This integration exhibits another great example of leveraging Optimal Blue’s API technology to create a high-impact experience for lenders and their realtor partners alike, as well as today’s homebuyer.”
