Additional features will enable brokers to access SEM insights
Direct portfolio lender Velocity Mortgage Capital has expanded its broker marketing toolkit with additional features that will enable brokers to access search engine marketing (SEM) insights.
The toolkit is a resource designed to link independent mortgage brokers with investors seeking to purchase residential investment and small commercial property loans. In a statement, Velocity Mortgage Capital said that that the new addition of insights for search engine marketing, including sample and target keywords, will “equip brokers with all materials needed to expand their businesses.”
“The curated images and copy in the toolkit help brokers prepare customized promotional emails, social media posts, flyers and ads,” the company said. “The kit goes beyond the company’s mortgage programs to include the expertise, support, and materials required to assist brokers with their origination efforts.”
“Velocity recognizes that marketing is essential to attracting new clients, and that most brokers do not have the time or resources to create marketing and advertising materials to secure new business,” said Chris Farrar, chief executive officer of Velocity Mortgage Capital. “We’re pleased to add search engine marketing materials to further round out the curated materials we already offer brokers, to deliver on our mission to help brokers increase grow their businesses.”
