Ex-Black Knight executive takes the helm of the growing company
Volly, a provider of marketing automation tools for mortgage companies, has announced that former Black Knight President Jerry Halbrook has taken the role of CEO.
Halbrook will head Volly, previously known as LoyaltyExpress. Last year, the company acquired two marketing automation startups, SoftVu and LendingManager, and combined it with LoyaltyExpress to form Volly.
“It is a pivotal and exciting time at Volly, with recent acquisitions of SoftVu and LendingManager positioning the company to lead the CRM, point-of-sale, and marketing automation space for banks and independent mortgage companies,” said Larry Huff, executive chairman of Volly. “Jerry’s unparalleled levels of expertise and industry relationships will greatly benefit our clients and stakeholders.”
Halbrook’s credentials include more than 28 years of mortgage banking industry leadership and a decade focused on innovative technology and strategic platforms.
“We are thrilled and inspired to have Jerry leading our company’s strategic initiatives and growth,” Huff said. “His proven track record in mortgage-banking technology coupled with his remarkable success while leading Black Knight’s origination technology division are exceptional achievements.”
