Tie-up will deliver marketing boost
Non-QM lender Union Home Mortgage (UHM) has become the “Official Home Lending Sponsor” of Ohio State Athletics, as part of a multi-year partnership.
The sponsorship deal will give UHM significant exposure and brand visibility across the team’s media platforms and venues, including LED signage positions in the Ohio Stadium and The Schottenstein Center. Part of the deal will also see the mortgage company backing the Buckeyes’ annual football Spring Game for each year of the agreement.
“We are proud to be based in Ohio and excited to be official backers of Buckeye athletics,” said Bill Cosgrove, president and CEO of Union Home Mortgage. “We believe strongly in giving back to the communities in which we live and work, and we felt this was a natural fit for us to show our commitment to Columbus and our Buckeye spirit.”
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“The passion of college sports is undeniable. We’re proud to have the opportunity to work with Union Home Mortgage and align their brand with that of the incredible Ohio State fanbase and community,” said Todd Knisley, vice president and general manager of Ohio State Sports Properties. “We’re grateful for their support of the university’s athletics programming. The heightened energy surrounding the start of the upcoming season is unlike anything we’ve ever seen before, following 2020.”
The full-service mortgage bank has over 150 branches across the country. UHM is an approved direct lender of Fannie Mae, Freddie Mac, FHA, VA, USDA and other conforming and non-QM loan products, originating an average of $13 billion in loan volume each year.
