Platform aims to reduce loan processing delays with direct messaging and a request system
American Financial Resources (AFR) has introduced a new platform aimed at making communication and processes smoother for brokers.
The lender has launched its Loan Communication Technology platform, which is designed to speed up response times and make managing loans more straightforward.
The platform allows brokers to send messages directly within the system at the loan level. Messages can be sent within the system, and all conversations are stored in the portal, ensuring easy tracking of communications for both brokers and AFR’s team.
Additionally, AFR has implemented a service request system within the platform, which lets brokers submit and monitor inquiries or service requests – ranging from pricing to underwriting – and receive timely responses from the appropriate departments.
This new system replaces traditional email inquiries, as AFR now requires brokers to handle all inquiries and escalations through the new Loan Center Portal to improve tracking and response times, ensuring fewer delays in addressing requests.
Michael Brenning, head of production at AFR, said the platform was developed based on feedback from brokers seeking faster, more transparent communication.
"We've listened to our brokers and created this platform to meet their need for faster, clearer, and more efficient communication," Brenning said in a media release. "We're confident that the new Loan Communication Technology will provide a smoother, more productive experience and enhance our partnership with brokers."
In addition to the new platform, AFR has also been focusing on the refinance market. The company recently launched a new product designed to tackle the issue of credit trigger leads, which have long been a frustration for mortgage professionals.
Read more: Mortgage trigger leads could be banned under new NDAA amendment
AFR’s new streamline refinance product allows for a soft-pull credit report instead of a hard pull, helping to protect brokers and their clients from unwanted credit triggers.
“If you think about what’s going on in the industry for the last four or five years, credit triggers are the bane of [mortgage professionals],” Brenning told MPA in a recent interview.
“Everybody that’s not a direct-to-consumer shop hates trigger leads. That’s why there’s legislation on the Hill right now to quickly eliminate those, so to protect our brokers and their clients from the credit triggers, we allow for a soft pull on streamline.”
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