New hire will also develop marketing campaigns for PRMI
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Primary Residential Mortgage, Inc. (PRMI) has appointed Steven Sless to serve as its new mortgage division manager.
In this role, Sless will be responsible for opening PRMI’s first consumer-direct retail branch that deals solely with reverse mortgages in Maryland.
Sless will help the lender’s efforts toward expanding its reverse mortgage business, according to a report from HousingWire. He will work alongside George Morales, PRMI’s HECM business development manager, to teach traditional loan originators working at PRMI’s 270 branches nationwide about reverse mortgages. The two will also guide originators to help engage their referral partners about the product. In addition, Sless will develop consumer-targeted marketing campaigns about reverse mortgage for PRMI.
Sless previously worked for US Mortgage Corporation, where he opened a reverse mortgage division and created a curriculum to educate originators about the product.
“With the amazing infrastructure that the company has put in place, I don’t think there is another company in the country positioned as well as PRMI is to capture reverse market share and become a top reverse mortgage company,” Sless told HousingWire.
“We are thrilled to welcome Steven Sless to the PRMI family,” said Chris Jones, president of retail at PRMI. “Our commitment to helping customers utilize the benefits of reverse mortgages is only augmented by the addition of Steve and his team. Steve's experience is invaluable, and we can't wait to see where this partnership takes us.”
